Water is now a major issue in China, where majority of the rivers and lakes are polluted, and four hundred of its six hundred cities are facing water shortages. The problem has serious repercussions for health, food security, biodiversity, and economic growth. With rapid industrialization and urbanization, the problem has become even more critical. Forty-one year-old Ma Jun is using creative and constructive ways to address the pollution crisis.

Ma joined the Beijing bureau of South China Morning Post after finishing his university studies in English and journalism. As he traveled the country and wrote reports, he saw how China's economic boom was taking a destructive toll on the environment. In 1999, he published his book China's Water Crisis, which has been hailed as China's "first great environmental call to arms." In it, Ma warned: "Sixty percent of our rivers are polluted, the proliferation of dams destroys ecosystems, our air quality is deplorable. This is simply unbearable."

After leaving South China Morning Post, he worked as an environmental consultant, then went to Yale University and did comparative research on environmental governance in the US and China. His experiences as a journalist and scholar deepened his understanding of the environmental issues and how to deal with them in China's unique economic and political context. He concluded that active, meaningful "public participation is the key to dealing with [China's] environmental problems" and that access to information is the precondition for such public participation.

Thus, in 2006, he established the Institute of Public and Environmental Affairs (IPE) and launched the China Water Pollution Map, the first public database of water pollution information in China. The database is a facility accessible in and outside China, using official data from various government agencies in charge of water resources and environment protection. Through the digital map, with the click of a button, people can survey the water quality in specific rivers and lakes all over the country, monitor pollution discharges, and find out which companies discharge pollution exceeding statutory levels. In this strategy of "name and shame," thirty-five thousand records of violations by corporations have been posted in the map to date.

Ma expanded his work in 2007 with the China Air Pollution Map. Providing public access to air quality data, it has already named over ten thousand companies violating emission standards. Together with the water pollution database, this map has dramatically increased public awareness of the state of China's environmental pollution.

But Ma and his organization do not just "name and shame;" they also proactively help companies resolve their pollution management problems. Polluters are removed from the offenders' list after professional, third-party audits have shown that they have made changes to improve their company's pollution control. To complement its database program, IPE, together with twenty other NGOs, has organized the Green Choice Alliance, which works on supply chain management systems by getting corporations to openly commit not to use polluters as suppliers of products or services. Leading multinationals like General Electric, Wal-Mart, and Nike which have made such a commitment are using the IPE database regularly to track the performance of their suppliers in China.

It is Ma's fervent belief that public knowledge exerts pressure on government and corporations to act. Taking advantage of the government's greater openness to public participation in environmental protection, he has introduced initiatives that are both constructive and realistic. For this reason, his work is exerting a unique influence on environmental practices in China. Ma says that the next twenty years is a critical period for his country. "We need to make sure that this generation of Chinese has the best environmental health standards. We need to keep the best of our natural and cultural heritage, and hand it over to the next generation."

In electing Ma Jun to receive the 2009 Ramon Magsaysay Award, the board of trustees recognizes his harnessing the technology and power of information to address China's water crisis, and mobilizing pragmatic, multisectoral and collaborative efforts to ensure sustainable benefits for China's environment and society.